Corporate Communication Institute

The Corporate Communication Institute (CCI) was founded in 1999 by English professor Michael Goodman, CCI director, at FDU. Its mission, Goodman says, “is to enhance the performance and reputation of corporate communication as a strategic management function.”

CCI does this through research and education. The institute’s research, as well as contributions from others in the field, is presented through CCI’s refereed journal, Corporate Communications: An International Journal, and to the business and higher education communities through various offerings. The results of its Corporate Communication Practices and Trends 2005 survey were presented at Fairleigh Dickinson on January 4 as well as at other venues including Monmouth University, Long Branch, N.J., and the University of Notre Dame, South Bend, Ind.

CCI’s executive briefings, symposia and other events for communication professionals have included “CCI Symposium on Reputation Management,” “Blogging: Corporate Responses,” “The Challenge of Addressing Cultural Diversity in the Corporate World” and “Communicating for the Bottom-line: A Mini-series for Small Business Owners and Nonprofit Executives.” Annual partnership briefings are held in conjunction with the Business Marketing Association of New Jersey as well as the Public Relations Society of New Jersey. A yearly Corporate Communication Leaders Forum is held each January at the College at Florham.

In keeping with the University’s global mission, the institute co-sponsors with Corporate Communications: An International Journal the international “Conference on Corporate Communication” at Wroxton College in England. “The 2005 summer conference drew participants from 15 countries throughout the world,” reports Goodman, “including Australia, New Zealand, Norway, Portugal and Russia and from Hong Kong, China.” Topics included leadership, crisis communication, technical issues and knowledge sharing, building corporate identity, corporate social responsibility, global corporate relations challenges, risk and reputation, corporate culture and cross-cultural issues.

“The institute is a privately funded organization,” notes Assistant Director Christina Genest. “Its survival depends on our sponsors, members and partners.” These include Accenture; Allstate Insurance Co.; Johnson & Johnson; Pfizer, Inc.; Prudential Financial, Inc.; and TIAA-CREF, among others.

Membership is open to corporate communicators at all levels including students, corporations and public relations agencies. Benefits of membership include a subscription to Corporate Communications; access to Management First, an electronic management resource offered by Emerald Publishing; and discounts on program offerings.

For more information on the Corporate Communication Institute, visit or call Christina Genest at 973-443-8709.

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