lying over Costa Rica, I was struck
by the country’s natural beauty as I
gazed outside the tiny window at the crisp
blue seas and lush forests below. In 1502,
Christopher Columbus accidentally stumbled
upon this tiny, mountainous country
in Central America. Rumors of gold and
other precious-metal deposits contributed
to the nation’s name, which means “rich
coast” in Spanish.
For the first few days of our journey,
we stayed in San Jose at INCAE Business
School, a graduate-level institution founded
with the assistance of Harvard Business
School more than 40 years ago. We attended
various lectures and discussed how
Latin-American countries can compete in
today’s global marketplace.
During Spanish Colonial times, Costa
Rica was unable to establish profitable
trade routes due to its distance from Guatemala
City, the region’s premier trading
area. Although this allowed the nation to
develop freely with little intervention from
the crown, it also caused economic failure:
Costa Rica was once considered to be the
poorest colony in Central America. Currently,
the government operates as a democratic
republic, with Nobel Peace Prize
winner Oscar Arias Sánchez presiding over
its seven provinces, and a total population
of more than 4 million people.
Sustainable development was a recurring
theme throughout the trip, and can be
defined as a balanced approach: consumers
and businesses need to satisfy today’s
needs without compromising the needs of
future generations. Considering the widespread
concern about climate change in
the world today, it is refreshing to know
that Costa Rica is a world leader in environmental
conservation and sustainability.
The locals sum this up with the phrase
pura vida, which literally translates into
“pure life.” This state of mind embodies a
philosophy of strong community and family
ties, in addition to a close bond with
Mother Nature.
We toured the Doka Estate, a full-scale
coffee plantation that implements long-term
strategies to conserve soil and is continually
working to reduce pesticide use. Despite the
fact that the country’s main export is computer
chips and less than 10 percent of the
total gross domestic product comes from
agriculture, it was fascinating to see coffee
production from start to finish.
We spent a full day rafting down the Pacuare
River, which is located on the country’s
Atlantic slope and borders the Cordillera de
Talamanca mountain range. Recently, National
Geographic proclaimed it “one of the
most beautiful rivers in the world.”
Due to the recent explosion of foreign
direct investment, the country is unable to
meet consumer demand for electricity. As
a result, the government has considered
building a dam on the Pacuare to generate hydroelectricity. This would destroy ecosystems
and kill endangered species living
nearby. Countless indigenous villages surrounding
the river would be sacrificed, and
the tourism industry would be adversely
affected.
We debated the pros and cons of the
proposed dam throughout the trip and
were unable to reach a consensus, but then
again, the government has been debating
this issue for nearly 20 years.
Next, we took an all-access tour of
Bananero S.A., a midlevel
banana plantation
in Siquirres. It
was interesting to see
how simple yet time-consuming
banana
production can be.
People employed there
are fortunate enough
to earn a decent
wage and have union
representation. The
company also tries
to minimize pesticide
use and has a rigorous
recycling program in
place.