Fairleigh Dickinson University’s PublicMind™
FDU’s PublicMind is an independent research center that conducts polling, surveys and other research on politics, society, popular culture and consumer and economic trends. The center offers a complete range of research services to government, nonprofit and private-sector clients as well as to university faculty and researchers. Services range from customized large-scale studies to just a few survey questions, to consultation and research analysis.
Founded in 2001 to advance public discourse by publicizing interesting and controversial data and analyses, PublicMind has conducted well-publicized surveys on presidential elections; gubernatorial, senate and state legislative races; homeland security, terrorism, national energy policy; environmental attitudes; and suburban sprawl. For the first time, press releases were distributed in Spanish this year.
| “Because PublicMind is independent, we produce research for the kind of people who really want to know what the answers are.” — Peter Woolley |
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Says Peter Woolley, professor of political science and executive director of PublicMind, “Because PublicMind is independent, we produce research for the kind of people who really want to know what the answers are.”
PublicMind polls have received media attention and widespread coverage by the Associated Press, United Press International, Reuters Wire Service, National Public Radio, MSNBC, CNN, C-SPAN, Bloomberg News and most television networks. Newspapers publishing PublicMind polls include The New York Times, Los Angeles Times, USA Today, The Wall Street Journal, The Washington Post, the Houston Chronicle, The Miami Herald, the New York Post, Newsday, The Philadelphia Inquirer and The Star-Ledger. And, the most distant source ever to cover a PublicMind survey is the Sydney Morning Herald in Australia.
How it Works
Manning the phones for PublicMind is the team at TMR Inc., a marketing/opinion research and data collection firm. Founded in New Jersey by FDU alumnus Joseph Calvanelli, Jr., MBA’86 (T), TMR also has two offices in Pennsylvania. All TMR facilities have the capability for on-site and remote monitoring, and all interviewing stations are managed by experienced telephone-research professionals and equipped for computer-assisted telephone interviewing.
For more information on FDU’s PublicMind polling center, call 973-443-8721, e-mail woolley@fdu.edu or visit its Web site at http://publicmind.fdu.edu/.
Pulse of the Nation | Beyond Politics | Is It Good Research?
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